How to Pick Versatile Photographs for Podcast Images

Creating images for each blog post and podcast episode is a great way to make your content stand out and be more shareable. This tutorial will teach you guidelines for finding the right image you can use in various contexts and different social networks.

General guidelines

I recommend that you make four images for your posts or episodes:

  1. Square with text for episode cover art and sharing to Instagram or other square-image-based networks.
  2. Wide (16:9 ratio) image with text for the top of your post and embedding to share on Facebook, Twitter, Google+, and other wide-image networks or video poster images.
  3. Tall (2:3 ratio) with text for sharing to Pinterest.
  4. Square without text for thumbnail uses that are too small for text or have elements (like a play button) placed over them.