Scheduling your live broadcast ahead of time gives several advantages:
- You get a dedicated page for your live broadcast, which you can promote with the unique URL or update the 307 temporary redirect for your own /live URL on your domain.
- Build anticipation for your live event.
- You can let your audience opt in to a reminder for when you go live.
- Fans can comment on the video ahead of time, which you can incorporate into your presentation.
I recommend bookmarking your “Video Library” URL, to save a couple steps in this process for scheduling live events. This URL will look like: